Kuala Lumpur, Malaysia – January 5, 2026 – Lambretta Malaysia, the official distributor of the iconic Italian scooter brand in the region, today announced its ambitious 2026 resolutions, building on the overwhelming success since its relaunch in Malaysia in July 2024. With record-breaking sales and surging demand, the company is set to launch exciting new models, expand its nationwide network, introduce exclusive merchandise, strengthen community engagement, and make history with an official ASEAN and Asia record attempt at the Petronas Sepang International Circuit.

Since relaunching in the Malaysian market in July 2024, Lambretta has captivated riders with its blend of timeless design, modern performance, and Italian heritage. The brand’s scooters,
including popular models like the G-Special, and X series, have achieved overwhelming sales
figures, far exceeding initial projections. “Our relaunch has been met with incredible enthusiasm from scooter enthusiasts across Malaysia,” said Ronnie Chen, Managing Director of Bike Continent Sdn Bhd, representative of Lambretta Malaysia. “We’ve seen a surge in demand from urban commuters, lifestyle riders, and collectors alike, solidifying Lambretta’s position as a leader in the premium scooter segment.”

Continuing this momentum, Lambretta Malaysia is expected to launch 2 to 5 all-new models
throughout 2026. These highly anticipated scooters will feature cutting-edge technology,
enhanced performance, and the brand’s signature retro-modern styling, further expanding the
lineup to meet diverse rider needs and preferences in the Malaysian market.

To meet growing demand and ensure superior after-sales support, Lambretta Malaysia will
significantly expand its network by establishing a total of 15-20 locations nationwide by the end
of 2026. This expansion will include a combination of full flagship outlets, dedicated service points, and pop-up experiences, with new facilities planned in Kedah, Terengganu, Negeri Sembilan, Melaka, Pahang, and Kelantan. These locations will provide comprehensive sales, expert maintenance, genuine parts supply, customization services, and community engagement opportunities, making the Lambretta experience more accessible to owners across Peninsular Malaysia.

Adding to the excitement, Lambretta Malaysia will launch an exclusive line of merchandise in 2026, designed to celebrate the brand’s heritage and appeal to its passionate fanbase. The
collection will include apparel, accessories, helmets, and lifestyle items featuring Lambretta’s signature styling. Inspired by the brand’s 75+ years of history, the merchandise will be available through official channels, allowing enthusiasts to express their love for Lambretta beyond the road.

To strengthen bonds within the Lambretta community, the company is ramping up activities for riders in Malaysia and beyond. Throughout 2026, Lambretta Malaysia will organize a series of events, including group rides, workshops, customization contests, and cross-border rallies with
neighboring ASEAN countries. These initiatives aim to build a thriving network of “Lambrettistas” – dedicated fans who share a passion for adventure, style, and camaraderie. Partnerships with
local clubs and international Lambretta groups will facilitate cross-border events, fostering
regional connections and promoting safe riding practices.

The highlight of Lambretta’s 2026 resolutions is an official attempt to set new ASEAN and Asia records at the Sepang International Circuit on January 11, 2026. As part of the Casa Lambretta Malaysia Launch and Lambrettista Mega Gathering, the event will bring together hundreds of Lambretta owners for a historic track day and record-breaking assembly.

Participants will aim to
achieve the largest gathering of Lambretta scooters in ASEAN and Asia, certified by official
record-keeping bodies. The day will feature full-track rides, exhibitions, live entertainment, and the official launch of Casa Lambretta Malaysia – a dedicated hub for authentic parts, accessories, and heritage displays. “This event is more than a record attempt; it’s a celebration of our community’s spirit and Lambretta’s enduring legacy,”.

Registration is open now via Ticket2u, with limited spots available for riders. Lambretta Malaysia invites media, enthusiasts, and partners to join the 2026 journey. For more
information on the expected new models, network expansion, merchandise, community events,
and more, visit http://www.lambrettascooters.com/my or follow @LambrettaMalaysia on social media.